Featured in Forbes and on the Marketing Book Podcast
by Jeff Perkins
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As Featured In…
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The Marketing Book Podcast
Jeff Perkings talks with Douglas Burdett the host of the Marketing Book Podcast about How Not to Suck at Marketing.
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Forbes
How Not to Suck at Marketing was featured in Forbes as one of 7 Marketing Books to Help you Dominate Your Industry.
How to survive and thrive in today’s ever-changing marketing landscape
Jeff Perkins, former CMO and current CEO of ParkMobile, brings you How Not to Suck at Marketing, a complete guide for the modern marketer. This book chronicles Jeff’s journey from middle management to the C-Suite and provides practical advice on how to get stuff done, make an impact, and have a successful career in marketing.
Praise for How Not to Suck at Marketing
"A masterclass in building brands and driving results from a world class leader, How Not to Suck at Marketing is a must read for anyone who loves the art and science of modern marketing."
— Mike Steib, CEO of Artsy and author of The Career Manifesto
"Honest, direct, practical, and fun to read. Whether you’ve just started your career in marketing or are considering executive/c- suite options, you’ll find a ton of no-nonsense lessons and perspectives from the trenches... Marketing as a functional discipline is increasing in scope and importance, and Jeff weaves in both the strategic value of marketing as well as the practical tips needed to be successful (a.k.a. not sucking)."
— Alexandra Gobbi, CMO of Code42 Software
"If you’re new to marketing, start here. Perkins breaks down this incredibly complex discipline to the bare essentials you’ll need to market your company and build your personal brand. Thanks to his refreshingly honest stories and humorous anecdotes, you’ll find this marketing guide hard to put down."
— Drew Neisser, Founder of Renegade LLC and CMO Huddles, and author or Renegade Marketing
"Authentic, insightful, and entertaining. One of the most difficult aspects of marketing is that everyone – regardless of what they do for a living – thinks they're a marketer and has an opinion about what marketing should do. With his book, Jeff provides the background and blueprint to succeed in the role."
— Jeff Crow, Chief Marketing Officer, Core BTS
"As a finance leader, I view marketing as one of the highest leveraged functions in any organization. Jeff shares real-world examples of how to be successful in scaling a highly effective marketing team that delivers tangible returns on investment. I recommend this book for anyone looking to build an impactful career in marketing."
— Chad Gold, CFO of SalesLoft
"A go-to resource for anyone seeking growth in today's ever-changing business environment. Jeff has written the essential book on how to excel at marketing – while being just an all-around good person to work with."
— Jo Ann Herold, CMO, The Honey Baked Ham Company
About the Author
Jeff Perkins is the CEO at ParkMobile, the #1 parking app in the U.S. Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped grow revenue 500% over a three-year period, leading to a $40 million Series C. He also has held senior leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He lives in Atlanta with his awesome wife, two adorable daughters, and two poorly behaved dogs.
Jeff’s Presentations
G2 Reach 2020
Presentation from G2 Crowd’s Reach 2020 virtual conference on how to turn around marketing programs that are not working.
Simply SaaS Forum
Session from the SaaS forum at the Atlanta Tech Village about how startups can make a big impact with small budgets.
TAG Summit
Presentation at the Technology Association of Georgia’s Summit where ParkMobile was named one of the most innovative companies.
Published by How2Conquer
How Not to Suck at Marketing is being published by the team at How2Conquer. Visit the publisher’s website to learn more and see other titles.
Contact the Author
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